One Word: Focus
We focus on outcomes. Everything else is just details.
Our Smart Approach brand of internet marketing solutions makes us different from most marketing and web companies. We don’t spend your time obsessing over details on a project’s scope of work. We focus on the outcomes you need. Everything else falls into place from there.
Here are five (of many) ways our focus sets us apart from others:
1. Content Development
Many companies put the burden of coming up with your content. Not us. We know most people are too busy to make time to develop content, and when they do try to write copy for their website they aren’t thinking like someone who is using a search engine. They aren’t SEO professionals.
We want a positive outcome, so our process includes getting to know our clients to the point where we develop content that we suggest go on the live site. This means it’s easy for our clients, it’s faster than waiting for them to do it, and it is better suited for the SEO needed to achieve higher rankings.
2. Intellectual Property
Many of our clients deal with big national companies who over-promise, under-deliver and when they go to cancel their services, they finally realize that they don’t own their website. They are only “leasing” their website from the company.
We are hired to get outcomes, and that’s what our clients pay for. We aren’t hired to own the work we do for you. We focus on the outcomes, not trying to squeeze more dollars out of our clients by claiming the IP rights to the website and content you paid for.
SEO is a verb. And it’s something you have to continue to do over the long run.
We have heard the horror stories. You pay a company for SEO. They do things for a brief period of time. Some of those things are black hat SEO tactics that Google later bans. And after the ban has come down, your website disappears from search engines.
First of all, we practice white hat SEO strategies that fall in line with Google’s vision for content that is relevant, quality and authoritative. We don’t do things that are going to be banned.
And while these other guys are sitting on their hands not doing anything to help your site, we are staying on top of industry trends and applying any necessary changes to your website and marketing efforts to keep in line with what needs to be done.
4. Long-Term Commitments
This may seem counterintuitive at first, but many companies that call themselves “web designers” or “web developers” want to deliver you a website for a fixed fee and be done with it. Perhaps a maintenance contract is good enough. But they are ready to be done and move on to the next project. Customer service isn’t something they want to do.
When you are focused on outcomes, however, we stick around to see it through. Our campaigns are long-term, because that is what it takes to make our clients successful. We stick it out with you throughout the entire process to make it happen for you.
5. Our Guarantee
Outcomes are nearly impossible to predict on the web. And with the above explanation of how many companies don’t want a long-term relationship requiring customer service, you will see a lot of salesmen promise outcomes, but they don’t back it up with any sort of guarantee.
Our guarantee is our way of putting our money where our mouth is. You can read more about our guarantee here. If we can’t achieve the outcome we specify within the applicable time period, you are entitled to either money back or free labor as we continue to work to make you successful.
Most people don’t do this. It’s a risk. But everyone looking to invest in marketing is risking their investment.
So we take a risk with you. We don’t enter into these agreements without doing our homework, and we are confident in our ability to perform.
The Smart Approach
Don’t get sucked in to people trying to sell you a website, because it probably isn’t going to perform.
If you want to talk to a real professional – not a salesperson – about our Smart Approach method and what strategies can work for your business and your market, then just give us a call.
The Internet Marketing Playbook
A foundation in solid fundamentals yields great results, and the Internet Marketing Playbook is our rundown of the core components that we find yield the greatest results for our clients.