Let’s do a thought exercise here on why people have so much difficulty with Internet marketing.
People usually think “I need a website.” It’s a pretty basic and self-explanatory need in the business world.
Therefore, they set out to get someone to make them a website. A web designer or web developer makes them a website. And more often than not in any sort of competitive market, their website gets relatively little traffic and generates no leads or business.
The problem here is that when your website generates no value, you’re no different than someone who has no website at all. This shouldn’t happen this way.
Therefore, do you simply need a website, or is the root of the problem something more?
What is the Smart Approach?
The Smart Approach is our answer to this question. We found that people were too focused on a tangible thing like getting a website versus an outcome. The difference here may seem small, but it makes a huge impact down the road.
The Smart Approach is therefore as much a philosophy as it is the methodology behind what we do.
Our Smart Approach brand of solutions are guided by the overall idea that we always strive to fight harder, but it is fundamentally critical to fight smarter while focused on achieving outcomes.
Technology and digital trends change, so when it comes to accomplishing a client’s objectives, cookie-cutter solutions that worked last year may fail.
While the details may change, the core fundamentals that guide our methodology remain the same.
Core Components to Our Methodology
The Smart Approach to marketing our clients on the Internet focuses on three core components: traffic, engagement and conversion.
The prettiest looking website design is worthless if nobody knows it exists. It is about like owning a Ferrari kit car with no motor in it. The car may impress your friends when you show it to them in your garage, but it can’t compete on a race track.
Without traffic, there is no point. That being said, we want the right traffic. We can get fake traffic from spam sites. But that doesn’t help our clients. Thus we emphasize traffic quality over quantity.
Understanding your customer and how they search is the key. This accurate understanding and the proper application of Search Engine Optimization (SEO) is foundational for our solutions in building a traffic profile that has real value for clients as it continues to be the most valuable means of driving traffic for websites across all markets.
Once you have the right visitor who has searched for the goods or services you are offering, it is critical to keep them on your website.
Studies all over the Internet tell you how few seconds it takes for people to decide to stay or leave (known as a “bounce”). We’re here to tell you we believe it is instantaneous. The seconds it takes for them to bounce depend on page load speeds and how long it takes them to click the “back” button!
You only make one first impression. And in Internet marketing, that first impression is critical to engaging a user and enticing them to give you a fair chance to earn their interest in what you are offering.
We rely primarily on clean, modern professional aesthetics to our websites combined with great photography to give that instant “wow.”
All of our websites utilize responsive design techniques that optimize the user experience across the increasingly important range of mobile smartphone and tablet devices.
Once you have captured someone’s attention, it’s time to get to the point. You want to convert on your marketing objectives.
We build our websites around conversion goals, and we put in place the ability to measure conversion events with Google Analytics, so that our clients know how their campaign is performing.
The Smart Approach Difference
When we create a campaign focused around the outcomes our customers need, our Smart Approach solutions get the job done.
So many people work with companies that focus on only one aspect. They hire a designer to get a website up. Later they talk to an SEO consultant who tells them they have no traffic because their website wasn’t built with SEO in mind. After paying for the SEO consultant to do some fixes, they still don’t rank because they didn’t want to pay for long-term SEO and marketing.
This slow drip of gradually implementing different projects is not what we do.
The Smart Approach is not a website. It is not SEO. It is not social media. It is not content strategy.
The Smart Approach is an Internet marketing campaign that draws from the ever-changing playbook of best strategies and practices to combine elements that accomplish a client’s outcome objectives.
Fighting smarter is how our Smart Approach campaigns have achieved their goals for clients across the board.