What is SEO?
It's all about connecting with customers who search.
Search Market Share - Our Clients in 2013
If you need to connect with new leads via the Internet, then you need a website coupled with great SEO.
Your potential customers or clients are out there searching for the goods or services you provide. The question is whether or not they can they find you. More to the point: are you one of the first people they come across when they Google what it is they are looking for?
The standard long-view is that quality SEO can take up to two years to achieve. Some clients accomplish better results within 6-12 months. We have had a local firm receive their first phone call driven from their website within two weeks of going live with their new campaign targeting other regional markets.
It just depends.
Factors that influence this include how large your search market is, how stiff the competition is, and how competitive your SEO efforts are.
This is very difficult to predict. Traffic is a function of three things:
- The size of your search market
- The demand for your goods or services
- How well you’re competing for your keywords
We have had multiple clients within the same local market see traffic profiles that are drastically different. Some are in lower demand service industries, while other higher interest industries receive multiple times the monthly traffic in the same city.
One thing is certain: if you are behind your competitors, you are getting less traffic from search.